Asics history certainly runs deep. In 2011, Asics not only celebrated their place in the modern day sporting industry, they celebrated the life and achievements of an extraordinary man. As a survivor of the war, Asics founder and figurehead Kihachiro Onitsuka applied himself to a mission of helping youth become better members of society. He felt that sport was the best way to achieve this; and so he embarked on his incredible journey.
Asics is unmatched for technical superiority and rigorous quality. These standards have put the brand in good stead since 1949 and will remain hallmarks of the brand as it innovates and develops well into the 21st century.