new balance

In 1906, William Riley was inspired by a chicken foot to create a new way to meet the needs of consumers in motion.

More than 100 years later New Balance is still dedicated to providing innovative sporting products that help consumers in their quest for personal achievement.

New Balance has been responsible for a number of firsts in the sports industry through the continual improvement and advancement of their products and a relentless drive to achieve a better fit and performance for all.