About Us

At Players Sports, we’re not chasing trends. We’re here for the people who genuinely live and breathe sport - the ones who train with purpose, turn up consistently, and care about the gear they use.

We specialise in performance-focused sports gear, including boots and shoes built for competition, training, and match day, alongside official supporters’ gear for fans who back their team every step of the way. Whether you’re on the field, on the court, or on the sideline, our focus is helping you get the right gear for how you play or support your sport.

Our range spans over 140 trusted sports brands, carefully selected for performance, durability, and real-world value. From global leaders to code-specific specialists, we only stock products we believe in and would confidently use ourselves.

There’s no fast fashion here. Just specialist sports retail, done properly - backed by knowledgeable staff, physical stores, and a long-term commitment to sport. Players Sports is proudly New Zealand owned and operated, and we’re focused on raising the standard of sports retail across Aotearoa.

For trade enquiries, or to request club or school quotes on equipment and teamwear, please contact us here.

Brief History & Background

It all started in late 2012, from a small store in the heart of Newmarket, Auckland. Our goal was simple - deliver quality cricket gear to players across New Zealand. That’s where Players Cricket began.

From there, we grew. Month by month, sport by sport, we carefully expanded our offering to cover more of the codes Kiwis love. Players Netball, Players Rugby, Players Football, Players Rackets (Tennis, Badminton, Squash, Pickleball, Padel and Table Tennis), Players Hockey, Players Rugby League, Players Basketball and Players Running have since joined the lineup.

Today, we serve most major NZ sports through both our physical stores and website - supported by dedicated sub-brands like Players Fan Gear, Players Club & School and Players Outlet, all designed to make shopping easy for athletes, parents, teams and fans alike.

Behind The Gear Podcast

Get an unfiltered look inside Players Sports - straight from the crew who live it every day.

Behind The Gear is our in-house podcast, filmed inside our Greenlane store. Each episode features real conversations with Players team members, brand reps and athletes. We talk retail life, gear picks, behind-the-scenes moments, and the stories shaping sport in New Zealand.

No scripts. No polish. Just the people behind the counter - and behind the gear.

Tune in on YouTube or Spotify and hear it straight from the team.

RSM in Real Time: Players Sports Case Study 

Our accounting partners RSM New Zealand produced this 3-part short video series on us. The YouTube series highlights our people and business origins and provides an insight to our day-to-day. 

Part 1:

Part 2:

Part 3: