Players Sports Greenlane Flagship Store Auckland
Built For Sport. Full Stop.
Inside the Players Sports Greenlane Flagship Store
“Built For Sport. Full Stop.” isn’t just our tagline. It’s exactly how and why our Greenlane flagship store was created.
This store was purpose-built to be the physical expression of Players Sports. A space designed for athletes of all ages and levels, proud parents, and real fans. No fluff. No shortcuts. Just a sports gear retail environment that works the way it should.
Located at 1-7 Marewa Rd, Greenlane, Auckland our flagship store brings together our newest ranges, our most experienced team, and the behind-the-scenes elements that make Players Sports different.
Built With Purpose, Not Trends
A Flagship Store Done Properly
Greenlane wasn’t retrofitted or rushed. It was built intentionally, from layout to lighting, to give customers space to move, compare, and make informed decisions.
Every zone has a clear purpose. Footwear is laid out so you can compare like-for-like. Supporters’ gear is grouped by sport and use. Equipment is easy to access and easy to understand. In-store iPads let you browse our website for deeper product detail and live pricing. It’s all designed to support how Kiwis actually shop for sport in 2026.
The Brands That Matter, In One Place
We stock a wide range of performance-driven global brands that New Zealand athletes trust.
In-store you’ll find adidas, ASICS, New Balance, PUMA, On, HOKA, Gray-Nicolls, Wilson, Oakley, Classic Sportswear, Yonex, Dynasty Sport plus over 100 more brands across footwear, fan gear, equipment and accessories.
Greenlane is where those brands are backed up by people who understand the differences and can explain what actually suits your sport, position, and level.
Built as a Running Destination
One of Auckland’s Strongest Running Shoe Ranges
Running is a major focus at Greenlane, and the store reflects that.
We carry an extensive in-store range of road and trail running shoes, covering neutral, stability, cushioned and performance-focused options. Whether you’re training for a half marathon, running trails on the weekend, or just getting started, we’ll help you find the right fit and feel.
Brands include ASICS, HOKA, New Balance, On, Saucony, adidas and Brooks, with popular models available to try on properly in-store. You can also browse our running shoes collection online before visiting if you like to plan ahead.
Built to Show the Craft of Cricket
Cricket Bat Workshop Behind Glass
Cricket is at the core of Players Sports, and at Greenlane you can see that literally.
Our cricket bat workshop sits behind glass on the shop floor, giving customers a clear view into how bats are knocked in, repaired and customised. It’s a working space, not a display.
If you’re shopping our cricket bats range, you’re seeing exactly where and how those bats are brought up to match-ready standard.
Built to Customise Properly
Name and Number Customisation On Site
Greenlane is also home to our in-house name and number customisation station, visible behind glass from the store.
This is where official supporters’ jerseys are customised with names and numbers for football, NRL, rugby and more. Whether you’re adding a player name or your own, the work is done carefully, on site, by our team.
You can explore our supporters’ gear range online or in-store, with customisation available both ways.
Built for Fans, Not Just Players
Official Supporters’ Gear That’s Current
Greenlane carries a strong, up-to-date range of official supporters’ gear across:
From match jerseys to training gear and supporter apparel, this is where new releases land and where you can see them in person before buying.
Built as a Community Space
Events, Athletes and Real Conversations
Greenlane regularly hosts in-store events, including:
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Meet-the-athlete sessions
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Brand and product launches
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Players Scholarships happenings
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Community club and school VIP shopping nights
We also film most episodes of our Behind The Gear podcast on site. That means the conversations you hear online are happening right here in the store, with athletes, brand experts and our own team.
It’s not a set. It’s part of the store. Built into the space, just like everything else.
Built For Auckland, Worth the Trip
The Greenlane flagship is designed to be a destination. Easy to park. Easy to browse. Easy to ask questions. Easy to spend time without pressure.
Greenlane was chosen with our Auckland customers in mind. Centrally located and positioned right by the Greenlane roundabout, the store offers straightforward access from across the region, whether you’re coming from the north, south, or nearby central suburbs.
If you want to browse first, you can explore categories like running shoes, cricket bats, tennis rackets or supporters’ gear online, then come in-store to try, compare and get advice.
Why Greenlane Exists
We built the Greenlane flagship to show what Players Sports stands for when sport comes first and everything is done properly.
Real gear. Real advice. Real craft. Real community.
Visit Players Sports Greenlane
If you’re in Auckland, the best way to experience Players Sports is to step inside our Greenlane flagship store.
Come in, take your time, and see how sports retail looks when it’s built with intention.
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Greenlane Store Hours
MON - THU: 10:00AM - 5:30PM
FRI: 10:00AM - 6:00PM
SAT & SUN: 9:00AM - 4:00PM
Frequently Asked Questions
Where is the Players Sports Greenlane flagship store?
Our flagship store is located at 1-7 Marewa Rd, Greenlane, Auckland 1051, New Zealand and serves as the main Players Sports destination.
What makes the Greenlane store different?
Greenlane was purpose-built as a flagship, with visible workshops, in-house customisation, large footwear ranges and space designed around real sports shopping.
Can I get jerseys customised at Greenlane?
Yes. Name and number customisation is completed on site and visible behind glass from the shop floor.
Do staff restring tennis, squash and badminton rackets at the Greenlane store?
No. However, our tennis pro shop is just 12 minutes drive from Greenlane at the TotalCoach Tennis Centre (69 Merton Rd, St Johns). You’re welcome to drop your racket off at our Greenlane store and we’ll transfer it across for stringing, or you can take it directly to the pro shop if that’s easier.
Does the store cater to runners?
Absolutely. Greenlane has our largest in-store running shoe range, covering road and trail running across multiple brands.
Do you host events at the Greenlane store?
Yes. We regularly host athlete appearances, brand events and community activations throughout the year.
Is Behind The Gear filmed at Greenlane?
Most episodes are filmed in-store at the Greenlane flagship, making it a key part of the Players Sports experience.
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