Mike Wood · 7 September, 2025

The New Auckland FC Range Has Arrived

At Players Sports, we’re proud to stock the full Auckland FC 2025/26 merchandise range from New Balance - including the new home, away, and goalkeeper jerseys, plus a full line-up of training apparel, jackets, and hoodies.

The excitement around Auckland FC continues to build, and after last season’s jerseys sold out fast, we know demand will be high again this year. Whether you’re supporting from Go Media Stadium, watching from home, or just want to show your colours around town, now’s the time to secure your gear.

You’ll find the full Auckland FC collection in-store at Players Sports Greenlane and Onehunga, as well as online with fast delivery NZ-wide.

Home Jersey - Electric Blue on Black

The Auckland FC 2025/26 home jersey is a bold evolution of last season’s look. Designed by New Balance, it features:

• A deep black base with pairs of electric blue pinstripes

• White ribbed collar and sleeve cuffs accented in blue

• Semi-fitted cut for comfortable off-field wear

• A gold collar inscription reading “Always Advance, Never Retreat” - the club’s rallying mantra

This jersey is built for both performance and everyday wear, making it a must-have for every Auckland FC supporter.

Away Jersey - Crisp and Clean

The Auckland FC 2025/26 away jersey brings a fresh, sophisticated design:

• Crisp white base with subtle grey diagonal stripe motif

• Gold sleeve cuffs and button-down collar edged with black

• Lightweight, breathable New Balance fabric

• The same gold rallying mantra inside the collar

Perfect for away days or simply representing your club with a clean, modern look.

Goalkeeper Jersey - Standout Style

For fans of the men between the posts, the Auckland FC goalkeeper jersey offers a unique design and colourway. It’s part of the official replica range and built with the same semi-fitted cut, high-quality fabrics, and detailing you expect from New Balance.

Training Apparel, Jackets & Hoodies

Beyond the jerseys, the new Auckland FC range includes a full line-up of training apparel and supporter gear:

• Training tops & shorts - wear what the players wear at training

• Jackets & hoodies - perfect for cooler nights at the ground or casual streetwear

• Lifestyle gear - versatile pieces to rep your club everywhere you go

This collection cements Auckland FC as more than just a football team - it’s part of the city’s sports and style culture.

A Launch That Turned Heads

The 2025/26 Auckland FC jerseys were unveiled in style at New Zealand Fashion Week, where football and fashion collided. The club and New Balance teamed up with Whitecliffe College fashion students to reimagine kit fabrics into creative statement pieces.

Stars from across NZ sport - from rugby to netball to cricket - even joined the runway, showing the impact Auckland FC continues to have across codes and communities.

Where to Get Your Auckland FC Gear

The full Auckland FC 2025/26 range is available now at:

• Players Sports Greenlane (1-7 Marewa Rd) - our new flagship store

• Players Sports Onehunga (7/273 Neilson St) - our long-standing retail and warehouse location

• Online at Players Sports here with fast NZ-wide delivery

With last season’s product selling out quickly, we recommend getting in early this year to avoid missing out.

Be Part of the Auckland FC Movement

This season’s Auckland FC jerseys and merchandise are about more than just sport - they’re about community, pride, and representing our city. Whether you’re a long-time fan or new to the club, wearing the colours connects you to the movement.

Come and see the range in-store, or explore it online today. Secure your jersey, grab a hoodie, and join the Black Knights as they advance into the 2025/26 A-League season.