New Season Sale 2026 - Up to 40% OFF Sports Gear
The new season is arriving at Players Sports.
Fresh 2026/27 cricket gear, tennis rackets, padel and pickleball equipment, running shoes and more are landing across our stores, while new ranges continue to arrive over the weeks ahead.
To mark the change of season, our annual New Season Sale runs from Thursday 13 to Thursday 20 August 2026, with up to 40% OFF selected sports gear across almost every category at Players Sports.
There are also a few extras this year: buy a cricket bat or tennis racket during the sale and you could WIN it back*, while our Greenlane flagship has its own celebration weekend with an extra 10% OFF sale prices in store.
New Season Gear Has Arrived
For cricket and summer sports especially, this is where the new season starts.
Explore recently arrived and incoming ranges across:
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Cricket - new-season cricket bats, protective gear, footwear and equipment.
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Tennis - the latest rackets, shoes and equipment from leading global brands.
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Running - an expanding range of men's and women's running shoes for daily training, stability, tempo, racing and trails.
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Padel & Pickleball - one of the fastest-growing parts of our racket sports range, with new paddles, rackets and equipment arriving.
And while summer is approaching, the New Season Sale isn't limited to summer sport. Selected deals extend across football, rugby, rugby league, netball, hockey, basketball, squash, badminton, running, supporters' gear and more.
Up to 40% OFF Across the Store
For eight days, selected footwear, apparel, equipment and supporters' gear are reduced by up to 40%.
Discounts vary by product, with a mix of current-season offers and stronger savings on selected previous-season and end-of-line gear.
As always, popular models, sizes and clearance products can sell quickly, so don't leave it until the final day if you've got something specific in mind.
Buy It. Win It Back.
Buying a new cricket bat or tennis racket for the season? You could WIN the value of it back to spend at Players Sports.
Every cricket bat purchased during the New Season Sale automatically goes into our cricket bat draw, while every tennis racket purchased goes into our tennis racket draw.
After the sale we'll randomly select:
One cricket bat purchaser to WIN Players Sports store credit equal to the price they paid for their bat.
One tennis racket purchaser to WIN Players Sports store credit equal to the price they paid for their racket.
Eligible purchases can be made in store or online between 13 and 20 August 2026. No separate entry is required.
Celebrating More Than a Year at Players Sports Greenlane
April quietly marked one year since we opened our Greenlane flagship at 1-7 Marewa Road, Greenlane, Auckland.
We didn't stop to celebrate at the time, so with another new season transforming the store, we thought we'd do something now.
On Saturday 15 and Sunday 16 August only, we're taking an EXTRA 10% OFF the already-reduced prices of eligible New Season Sale products at Greenlane.
For example, if an item has been reduced from $100 to $80 in the New Season Sale, you'll pay just $72 at Greenlane during the Celebration Weekend.
The additional discount is available in store at Greenlane only and applies to eligible products physically in stock at the store. No supplier order-ins, store transfers or rainchecks.
Exclusions: Standard promotional exclusions apply to the additional 10% Greenlane discount, including combos, bundles and packs, Everyday Low Price products, club and school promotional codes or discounts, racket stringing services, Cricket Bat Workshop services, and name and number personalisation.
New Season Sale + Afterpay Day
The New Season Sale also coincides with Afterpay Day, giving customers another reason to get sorted for the season ahead.
Whether you're replacing worn gear, preparing for summer sport, trying something new or simply taking advantage of a good price on something you've had your eye on, there's plenty happening across the week.
Shop In Store or Online
Shop the New Season Sale online with fast delivery across New Zealand, or visit Players Sports in Auckland.
For the widest in-store experience, head to our Greenlane flagship at 1-7 Marewa Road, where you'll find extensive ranges across performance footwear, cricket, racket sports, supporters' gear and more.
New Season Sale ends Thursday 20 August at 5:30pm in stores and midnight online.
Frequently Asked Questions - Players Sports New Season Sale
When is the Players Sports New Season Sale?
The Players Sports New Season Sale runs from Thursday 13 August to Thursday 20 August 2026. The sale finishes at 5:30pm in stores and midnight online on 20 August.
How much can I save during the New Season Sale?
Selected sports gear is reduced by up to 40%, with discounts varying by product, range and season. The sale covers products across most major Players Sports categories.
What sports are included in the sale?
The New Season Sale includes selected products across cricket, tennis, padel, pickleball, running, football, rugby, rugby league, netball, hockey, basketball, squash, badminton and more.
Is new-season sports gear included in the sale?
Selected new-season products are included alongside previous-season and clearance gear. Discounts and promotional offers vary by product.
Are cricket bats on sale?
Selected cricket bats are included in the New Season Sale. New 2026/27 cricket ranges are also arriving, making August a great time to get organised for the upcoming New Zealand cricket season.
Are tennis rackets included in the sale?
Yes, selected tennis rackets are included, with new-season ranges also arriving at Players Sports.
How does the Buy It. Win It Back promotion work?
Every cricket bat and tennis racket purchased during the New Season Sale automatically receives an entry into the relevant prize draw. One cricket bat purchaser and one tennis racket purchaser will be selected at random, with each winner receiving Players Sports store credit equal to the purchase price they paid for their eligible bat or racket.
Do online purchases qualify for the cricket bat and tennis racket giveaway?
Yes. Eligible cricket bats and tennis rackets purchased online or in store between 13 and 20 August 2026 qualify automatically for the relevant prize draw.
Is there an extra discount at Players Sports Greenlane?
Yes. On Saturday 15 and Sunday 16 August 2026, eligible New Season Sale products at Players Sports Greenlane receive an extra 10% OFF their sale price. This offer is available at Greenlane only and does not apply online or at Onehunga.
Where can I shop the New Season Sale in Auckland?
You can shop at Players Sports Greenlane at 1-7 Marewa Road, Greenlane, or Players Sports Onehunga. The special additional 10% Greenlane weekend discount applies only at the Greenlane flagship.
Can I shop the New Season Sale online from anywhere in New Zealand?
Yes. The Players Sports New Season Sale is available online with fast NZ-wide delivery, subject to individual product availability and promotional conditions.
Why shop new-season sports gear at Players Sports?
Players Sports is a 100% New Zealand-owned specialist sports retailer offering leading global brands across cricket, racket sports, running, football, rugby, netball, hockey and more. Customers can shop online nationwide or visit our Auckland stores for specialist advice and extensive in-store ranges.
*Buy It. Win It Back Terms & Conditions: Every cricket bat and tennis racket purchased from Players Sports in store or online during the New Season Sale promotional period, 13-20 August 2026, will automatically receive one entry into the relevant prize draw. One cricket bat purchaser and one tennis racket purchaser will be selected at random following the conclusion of the promotion. Each winner will receive Players Sports store credit equal to the purchase price actually paid for their eligible cricket bat or tennis racket, excluding shipping, services, personalisation and any other associated costs. Store credit is not transferable, exchangeable or redeemable for cash. Where multiple eligible cricket bats or tennis rackets are purchased in a single transaction, each eligible item will receive a separate entry into the relevant draw. Winners will be contacted using the contact details associated with their purchase. If an eligible purchase is returned or credited before the draw, the corresponding entry will be void. Players Sports reserves the right to verify eligibility and to amend or withdraw the promotion if reasonably necessary.