Introducing the Auckland FC 2024 Debut Jersey by New Balance

In 2024, fueled by passion and a vision for the future of football in Auckland, a group of dedicated fans embarked on an ambitious journey: to establish a new football club that would captivate hearts, nurture talent, and elevate the city onto the national stage.

And so, Auckland FC was born.

Backed by the esteemed Bill Foley and his global sports consortium, Auckland FC emerged onto the scene with a mission to redefine football in the city. With the sport experiencing a surge in popularity across New Zealand, boasting over 40,000 players in Auckland alone, the timing couldn't have been more perfect.

Under the leadership of Club CEO Nick Becker and head coach Steve Corica, Auckland FC stands poised to represent Aotearoa's largest city and Oceania's fifth-largest city at the pinnacle of professional football in this part of the world.

Here at Players Sports, we are thrilled to announce that we will be stocking Auckland FC's inaugural range of jerseys and supporters' apparel, crafted by none other than New Balance. This exciting collection will be available both in-store and online from August this year, allowing fans near and far to show their unwavering support for the newest addition to New Zealand's sporting landscape.

The partnership between Auckland FC and New Balance signifies a union of innovation and heritage, with New Balance's renowned craftsmanship ensuring that each piece of apparel is of the highest quality. From jerseys adorned with the elegant Auckland FC crest to stylish supporters' gear, every item embodies the spirit and passion of Auckland's football community.

Whether you're cheering from the stands or watching from afar, wearing Auckland FC's colours is a testament to your commitment to the beautiful game and to the future success of football in Auckland.

Join us as we embark on this exciting journey with Auckland FC and New Balance. Together, let's celebrate the spirit of football and the vibrant culture of our city.

Mark your calendars for August, when Auckland FC's inaugural range will be available at Players Sports. Be a part of history as we usher in a new era of football excellence in Auckland.

Stay tuned for more updates as we gear up for an unforgettable first A-League season ahead.

Available in-store and online at Players Sports from August 2024.