Why Players Sports? New Zealand's Specialist Sports Retailer
Why Players Sports?
Choosing the right sports retailer is about more than finding the lowest price. It's about getting the right advice, trusted products, and knowing you're buying from people who genuinely understand the sports you love.
That's what Players Sports has been built around since day one.
Built For Sport. Full Stop.
At Players Sports, we believe great sport starts with the right gear and the right advice.
Every week, thousands of New Zealand sportspeople, parents, coaches, schools, clubs and supporters choose Players Sports because they know they'll find specialist products, knowledgeable service and people who genuinely understand the sports they play and follow.
Whether you're chasing a personal best, preparing for match day, buying your child's first pair of boots or backing your team from the stands, we're here to help you choose with confidence.
New Zealand owned. Specialist by choice.
Players Sports is proudly New Zealand owned and specialises in performance sports equipment, footwear, apparel and official supporters' gear.
Today we stock more than 150 trusted sports brands across cricket, rugby, rugby league, football, netball, running, tennis, badminton, hockey, basketball, volleyball, squash, pickleball, padel and more.
Every product we sell is selected for its performance, durability and long-term value. If we wouldn't confidently recommend it ourselves, we won't stock it.
Our story
Our journey began in late 2012 with a small cricket store in the heart of Newmarket, Auckland.
Back then, our goal was simple: help New Zealand cricketers access quality gear backed by genuine product knowledge. That's where Players Cricket began.
As more customers trusted us with their sporting needs, we expanded carefully, one sport at a time. Today, Players Sports brings together specialist departments including Players Cricket, Players Rugby, Players Football, Players Netball, Players Rackets, Players Hockey, Players Rugby League, Players Basketball, Players Running, Players Fan Gear, Players Club & School and Players Outlet.
From our stores in Auckland and our online shop, we now help athletes, parents, schools, clubs and supporters right across New Zealand.
More than a sports retailer
Our commitment to New Zealand sport extends well beyond selling equipment.
Through the Players Scholarships programme, we're proud to help remove barriers for promising young athletes by supporting them with the gear they need to pursue their sporting goals.
We also partner with clubs, schools and sporting organisations throughout New Zealand because strong communities are the foundation of great sport.
Behind The Gear
Behind The Gear is our in-house podcast, filmed inside our Greenlane flagship store.
Each episode features honest conversations with Players Sports team members, leading sports brands and athletes. We talk gear, retail life, product insights, behind-the-scenes stories and the people helping shape sport in New Zealand.
No scripts. No polish. Just the people behind the counter - and behind the gear.
You can watch Behind The Gear on YouTube or listen on Spotify.
Shop with confidence
Whether you visit one of our Auckland stores or shop online from anywhere in New Zealand, our goal remains the same as it was in 2012: help every customer find the right gear for their sport.
Thousands of Kiwis already trust Players Sports for specialist advice, quality products and friendly service. We'd love to help you find your next piece of gear too.
Built For Sport. Full Stop.
Frequently Asked Questions - Players Sports NZ
Is Players Sports New Zealand owned?
Yes. Players Sports is proudly New Zealand owned and operated. Since opening in Auckland in 2012, we've grown into one of New Zealand's leading specialist sports retailers while remaining focused on helping Kiwi athletes, parents, clubs and supporters find the right gear.
Where is Players Sports located?
Players Sports has specialist retail stores in Auckland, including our Greenlane Flagship Store (1-7 Marewa Rd), Onehunga store and warehouse (7/273 Neilson St), and our Players Rackets Pro Shop in St Johns (69 Merton Rd). We also ship throughout New Zealand via our online store.
What sports does Players Sports specialise in?
We specialise in cricket, rugby, rugby league, football, netball, running, tennis, badminton, hockey, basketball, volleyball, squash, pickleball, padel and official supporters' gear.
How many brands does Players Sports stock?
Players Sports stocks more than 150 trusted sports brands, carefully selected for their performance, durability and value.
Does Players Sports support community sport?
Yes. Through the Players Scholarships programme, club and school partnerships, and the Behind The Gear podcast, we're proud to support athletes and sporting communities throughout New Zealand.
Can I shop online?
Absolutely. Our full range is available online with fast NZ and Australia-wide shipping, alongside our Auckland retail stores where you can see products in person and receive specialist advice.