According to Maori Legend the Silver Fern was asked to come in from the sea and live in the forest to guide people through the bush.
Today the Silver Fern embodies everything that is good about New Zealand. It is a symbol that every New Zealander holds dear and is worn as a badge of honour by our top athletes.
Silver Fern Sport was established in 1942, and just like its gear, the brand has stood the test of time.
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