Mike Wood · 3 August, 2025

At Players Sports, we’re excited to announce the launch of the much-anticipated 2025/2026 adidas Liverpool FC merchandise collection. After a 13-year hiatus, the iconic three-stripes are back on Liverpool’s kits, marking the return of adidas as the club’s official kit supplier. This collaboration spans the club’s history and promises to be a game-changer both on and off the pitch.

In this blog, we’ll dive into the new Home and Away jerseys that have everyone talking and highlight what makes them special - from the cutting-edge performance technology to the rich design heritage that honours the club’s DNA.

The Return of adidas to Liverpool FC

For those who’ve followed Liverpool’s storied past, the return of adidas as kit supplier is a significant moment. Having previously teamed up with the Reds between 1985 and 1996 and again from 2006 to 2012, adidas and Liverpool have shared some of the club's most iconic eras. Now, as they reunite for the 2025/26 season, we can expect a new wave of innovation and style with jerseys built for performance, comfort, and pride.

The 2025/2026 Home Jersey - A True Representation of LFC’s Legacy

The authentic home jersey for the 2025/26 season is a stunning tribute to Liverpool’s rich history. Featuring a deep strawberry red colourway, the design is simple yet powerful, reflecting the club’s DNA in its purest form. The adidas three-stripes run down the sleeves in crisp white, giving it a clean, modern look.

Key Features:

• Design: The iconic Liver Bird crest sits proudly on the chest, while a crew-neck collar adds to the sleek, athletic silhouette.

• Fabric: The jersey uses advanced materials to optimise airflow, keeping players cool even in the most intense matches.

• Collaboration: This jersey is a perfect fusion of style and performance, honouring Liverpool’s past while looking toward the future.

It’s a kit that perfectly represents Liverpool’s winning mentality and is sure to be a favourite for fans across New Zealand and beyond.

The 2025/2026 Away Jersey - A Nod to the Club’s History

The authentic away jersey brings a vintage feel with a modern twist. It features a cream off-white base with black and red detailing, reminiscent of some of Liverpool’s most iconic away kits. The most unique touch? The Liver Bird crest is set inside a shield, which is inspired by the original shape of Anfield’s main stand, dating back to 1906. This subtle nod to Liverpool’s history adds an extra layer of connection for fans, blending the club’s rich past with the future of football.

Key Features:

• Design: The black and red accents on the shoulders and sleeves are a striking contrast to the cream base, evoking the spirit of previous LFC away kits.

• Collaboration: The shield-shaped crest pays homage to Anfield’s original design, connecting the past and present in one sleek package.

It’s a kit designed to look sharp, feel comfortable, and honour the club’s traditions, making it a must-have for any Liverpool FC supporter.

Advanced Performance Technology - Built for the Game

Both the Home and Away jerseys are crafted with cutting-edge adidas technology designed to enhance player performance. The jerseys feature advanced materials that maximise airflow to keep players cool during high-intensity matches. The fan versions use sweat-wicking, absorbent fabrics that keep supporters comfortable during their everyday wear, whether they’re cheering on their team or heading to the pub.

Sam Handy, General Manager at adidas Football, said: “The return of adidas to Liverpool FC is a momentous occasion for us. Seeing our iconic three stripes adorning Liverpool FC kits again is something we’re incredibly proud of. The Home jersey is a true representation of the Liverpool DNA - classy and understated, while the Away jersey pays homage to the club’s rich history.”

The Launch Film - ‘Your Dream. Our Reality’

To celebrate the launch of these historic jerseys, adidas and Liverpool FC have released an inspiring film titled ‘Your Dream. Our Reality.’ The film takes us on a dream-like journey of a young girl who experiences a world where Liverpool FC legends past and present come to life.

From dining with icons like Ian Rush and Mohamed Salah, to re-creating the famous Gerrard and Alonso adidas advert with current players, the film showcases what it means to be a part of Liverpool’s storied legacy. The film’s grand finale takes us to the iconic Anfield pitch, bringing the dream full circle.

This film is more than just an advertisement - it’s a celebration of the club’s history and its future, and it sets the tone for the excitement ahead.

A New Chapter for Liverpool FC and adidas

Ben Latty, Chief Commercial Officer at Liverpool FC, shared his excitement about the new partnership: “This is more than just the launch of a new kit - it marks the beginning of a 10-year relationship for LFC and adidas. Since announcing the partnership in March, there’s been a huge sense of anticipation and excitement. This first collection sets the tone for seasons to come.”

The 2025/26 season marks the beginning of a new era for Liverpool FC and adidas, and we can’t wait to see where this partnership takes them.

Get Your Hands on the New 2025/2026 adidas Liverpool Kits at Players Sports

At Players Sports, we’re proud to stock the new 2025/2026 adidas Liverpool FC merchandise. Whether you’re gearing up for the season on the couch or looking to show off your Reds pride on the streets, we’ve got you covered with both the Home and Away jerseys in-store and online.

Come to our Players Sports Auckland flagship store (1-7 Marewa Road, Greenlane) or explore our website to shop the latest Liverpool kits, and be part of the action as we enter this exciting new chapter with adidas and Liverpool FC.

We’re here to help you find the perfect fit and bring a piece of Liverpool’s legacy to your wardrobe. See you at Players Sports - your home for top-quality football gear in New Zealand!

Shop our current collection of adidas football supporters' gear here.